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Big Shots

The Men Behind the Booze

2003

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From the award-winning New York Times bestselling author of The Arsenal of Democracy and Go Like Hell.


You may consider Jack Daniel an old friend, Jose Cuervo a long-respected adversary, and Captain Morgan a trusted companion on many a foggy yet unforgettable adventure. But, as with so many drinking buddies, you probably don’t know a thing about who they really are.


A.J. Baime, a former senior editor for Maxim, has compiled a crash course on the men behind our favorite labels, including Jim Beam, Jack Daniel, Jose Cuervo, Johnnie Walker, Baileys, Smirnoff, Bacardi,  Captain Morgan, Dom Perignon, Beefeater, and Hennessy.

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